The Kitchen Craft Cookware Company personifies the motto "The Future of Tradition." Established nearly 35 years ago by a single West Bend Cookware distributor, Kitchen Craft has developed into a thriving, Premier Stainless Steel Cookware Distributorship boasting over 100 Independent Distributors and a corporate staff of 50 professionals. Though times have changed over these 35 years, our traditional values have remained the same and have been instrumental in our success.

Kitchen Craft has experienced several monumental achievements including being number 1 in the world for the years 2000, 2001 and 2002, double-digit percentage of increase in sales for the past 18 years and industry exclusivity in hundreds of events across America. We have had the honor of receiving numerous awards and accolades from show producers, community leaders and our customers. Among our accomplishments we also count our brand new Corporate Facility built in 2002 in beautiful Mount Dora, Florida. Our technologically advanced structure encompasses the industry standards in computer systems, telecommunications, information sources and security. This structure - and the technology within - gives us a competitive edge and allows our staff to perform in a more efficient manner.

West Bend Cookware manufactures Kitchen Craft Cookware and has been producing top quality household items since 1911. Seven men formed the company in an old button factory located on the west bend of the Milwaukee River in West Bend, Wisconsin, USA. Together with 14 employees they began to produce pie plates, pans, ladles, and cups.

Today, West Bend Cookware is among the top small appliance manufacturers in the United States and its West Bend® brand is known multinationally for its quality products and service. Its facilities remain headquartered in West Bend, Wisconsin, and waterless cookware has been a strong part of West Bend Cookware's history and is a good example of the true innovation of the Company.

Kitchen Craft's mission, as an American company marketing American made merchandise, is to provide the health conscious consumer with the highest quality manufactured cookware under the most stringent quality control - guaranteed for a lifetime. We intend to continue to build our success by planning for the future without losing sight of the past. "The Future of Tradition."